Lily Donahue

Enterprise Revenue Growth Management at Altria | UNC MBA

Role: Senior Brand Manager at Altria
Location: Richmond, VA, US
LinkedIn followers: 500 followers

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About Lily Donahue

An energetic and analytically driven Senior Brand Manager currently leading the development of revenue growth management strategies for consumer packaged goods in the tobacco space.

Experience

Senior Brand Manager
Altria
Sep 2024 — Present · Richmond, VA, US
Lead the development and execution on Altria\'s Enterprise Revenue Growth Management resources, strategies, analysis, and evolution while partnering with Altria Operating Companies to provide recommendations to deploy value while driving Altria share growth

Education

James Madison University
Bachelor of Science (BS), Health Services/Allied Health/Health Sciences, Human Resources Minor
2010 — 2014
The University of North Carolina at Chapel Hill
Master of Business Administration - MBA

Contact information

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Work email
•••••@altria.com
Personal email
•••••@•••••.com
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Current company

Altria

Manufacturing · 5.3K employees · Richmond, Virginia, United States

We have a leading portfolio of tobacco products for U.S. tobacco consumers age 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future (Vision). We are Moving Beyond Smoking®, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, our businesses and society. Our wholly owned subsidiaries include leading manufacturers of both combustible and smoke-free products. In combustibles, we own Philip Morris USA Inc. (PM USA), the most profitable U.S. cigarette manufacturer, and John Middleton Co. (Middleton), a leading U.S. cigar manufacturer. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company LLC (USSTC), the leading global moist smokeless tobacco (MST) manufacturer, Helix Innovations LLC (Helix), a leading manufacturer of oral nicotine pouches, and NJOY, LLC (NJOY), an e-vapor manufacturer with a commercialized product portfolio fully covered by marketing granted orders from the U.S. Food and Drug Administration (FDA). Additionally, we have a majority-owned joint venture, Horizon Innovations LLC (Horizon), for the U.S. marketing and commercialization of heated tobacco stick products. Our equity investments include Anheuser-Busch InBev SA/NV (ABI), the world’s largest brewer, and Cronos Group Inc. (Cronos), a leading Canadian cannabinoid company. The brand portfolios of our operating companies include Marlboro ®, Black & Mild ®, Copenhagen ®, Skoal ®, on! ® and NJOY ®. Trademarks related to Altria referenced in this release are the property of Altria or our subsidiaries or are used with permission. Learn more about Altria at www.altria.com.

altria.com

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About Lily Donahue

Experience

Senior Brand Manager

Education

James Madison University

The University of North Carolina at Chapel Hill

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