Lily Broadaway
Assistant Category Manager at AutoZone // Rhodes College Alumna
- Role
- Assistant Category Manager at AutoZone
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Lily Broadaway
Hey everyone- my name is Lily Broadaway. I am a Rhodes College graduate with my…
Experience
Assistant Category Manager
Jun 2025 — Present · Memphis, TN, US
Support the development and execution of category strategies for Friction and Hardware to drive sales, profitability, and market share. Align product assortment with customer and industry needs- Analyze sales performance, customer behavior, and competitor activity within the automotive aftermarket. Use insights to recommend pricing, promotions, and assortment changes- Assist in managing supplier relationships, including product selection, cost negotiations, and quality reviews. Ensure vendor performance supports category goals and compliance standards- Collaborate with supply chain, marketing, and product development teams to support new product launches, seasonal planning, and promotional campaigns. Monitor availability and execution across channels- Generate and maintain reports that track category KPIs such as inventory turns, sales velocity, and margin contribution. Use data to drive continuous improvement and strategic planning.
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