Lilly Roosken

About Lilly Roosken

Dedicated marketing professional with experience managing multiple digital channels for enterprise companies. Proven ability to increase revenue and growth while enhancing brand awareness and account retention.Marketing Specialties: Salesforce, Adobe Creative Suite, Google Analytics, Goodle Adwords, Silverpop, Marketo, Eloqua, WordPress, PathFactory, Consensus, Lattice Engines, Tech Target Priority Engine.Office Skills: Microsoft Teams, Office Suite, Microsoft SQL, Sharepoint, and a variety of project management solutions.Experience: developing strategies to drive marketing sourced pipeline and marketing qualified leads for sales, digital marketing strategy, email marketing, brand promotion and protection, content syndication, sales collaboration, creative writing.

Experience

1. Principal Field Marketing Manager

   BMC Software

   Sep 2025 — Present · Austin, TX, US

Education

• Texas A&M University

  Bachelor of Science, Communication, Minor in Business Administration

  2007 — 2010

Skills

• Public Relations
• Newsletters
• Customer Service
• Project Management
• Leadership
• Advertising
• Sales Management
• Online Marketing
• Marketing
• Public Speaking
• Event Planning
• Salesforce.com
• Market Research
• Business Development
• Digital Marketing
• Social Media
• Team Leadership
• Event Management
• Access
• Blogging
• Lead Generation
• Google Analytics
• Account Management
• Direct Marketing
• Management
• SEO
• New Business Development
• Microsoft Office
• Sales
• Email Marketing
• Marketing Communications
• Microsoft Excel
• Powerpoint
• Online Advertising
• Marketing Strategy
• Social Networking
• Social Media Marketing