Lilly Yeatman

About Lilly Yeatman

I build brands that scale—from Fortune 500s to startups—by connecting strategy, storytelling, and cross-functional execution into momentum that drives real growth.Over two decades, I\'ve led marketing across travel, hospitality, entertainment, healthcare, and tech. My approach is rooted in full-funnel marketing and integration: connecting the dots across brand, product, sales, pricing, and customer experience so they amplify each other. When done right, 1 + 1 becomes something far greater than 2.Today, as President of Grace Creative LA, I lead an advertising agency focused on helping brands connect authentically with the largest emerging market hiding in plain sight: people over 50—especially women, who make the decisions, drive the spending, and influence everyone else.Three things that define how I work: I\'m a connector — finding the throughline between people, ideas, and opportunities and turning them into something bigger than the sum of their parts. I\'m a problem solver — I dig into the why behind the challenge, read what\'s unsaid, and find solutions that work for the business and the people driving it. I\'m a builder — of teams, brands, and businesses that last and matter. Great leadership means creating environments where people do their best work and feel invested in the outcome.I don\'t believe in standing still. The best ideas come from staying curious, asking better questions, and being willing to evolve.I\'m a Tufts and UCLA Anderson grad, a founding member of CHIEF, a Board Advisor for Screen Sanity, and a Leadership Council member at A Place Called Home. And I\'m a proud mom of three teenage daughters who keep me fluent in Gen Z while I help brands connect with the generation footing the bill—their parents.

Experience

1. President

   Grace Creative La

   Feb 2023 — Present · Los Angeles, CA, US

   We\'re an advertising agency on a mission: to help brands activate the largest emerging market hiding in plain sight — people 50+.This audience controls over 70% of U.S. disposable income. If they were their own country, they\'d be the third-largest economy in the world. Yet 91% say advertisers don\'t get them.We help brands authentically connect with this audience through brand strategy, creative that converts, and marketing that drives measurable growth. Our award-winning team brings big agency experience across CPG, travel, hospitality, automotive, and finance.Our work spans the Fast Company Innovation Festival stage to AOR partnerships with ultra-luxury brands like Seabourn Cruise Line and Golden Door, as well as strategic and creative projects for AARP, Google, and leading menopause companies.We help brands focus on the decision makers who shape culture and spending across generations. We\'re true partners, helping businesses grow by reaching the audience that drives the economy and holds the purchasing power that defines market success.

Education

• Tufts University

  Bachelor of Arts - BA, Psychology and English

• UCLA Anderson School of Management

  Master of Business Administration - MBA