Lilly Morales
Digital Experiences Manager Ecommerce, Connected Media @Keurig Dr Pepper Inc.
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WORK HISTORY
Digital Experiences Manager Ecommerce, Connected Media @Keurig Dr Pepper Inc.
Lead digital content strategy and execution across Keurig Dr Pepper’s portfolio of 125+ brands, ensuring optimization for customer experience (CX), SEO, and Digital Shelf compliance. Drive precision marketing through targeted, insight-driven content aligned with full-funnel national media plans. Collaborate cross-functionally to integrate shopper behavior insights into scalable digital initiatives that enhance brand visibility and conversion. Leverage AI-powered content optimization tools to dynamically tailor product content by retailer, season, or campaign—enabling rapid updates, enhanced personalization, and improved relevance across the digital shelf.
EDUCATION
The University of Texas at Austin
Bachelors
ABOUT LILLY MORALES
Strategic, creative, and insights-driven digital commerce leader with 15+ years of experience in the consumer packaged goods (CPG) industry, specializing in digital shelf optimization, omnichannel content strategy, and eCommerce marketing. Proven expertise in driving product discoverability, conversion, and customer experience (CX/UX) across major retail platforms including Amazon, Walmart, and Grocery. Passionate about transforming complex brand narratives into compelling, search-optimized content through visual storytelling, SEO best practices, and cross-functional collaboration.Skilled in content creation and syndication, leveraging PIM and DAM systems such as Salsify, Syndigo, and NIelsen Brandbank to streamline operations and inform data-driven content strategies. Adept at using retail media insights, digital analytics, and A/B testing to refine messaging and improve performance across the digital shelf. Known for a curious mindset, critical thinking, and a relentless focus on delivering actionable insights that influence digital strategy, shopper engagement, and business growth.
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