Lilly Miner
Senior Global B2b Content Marketing Manager @Babbel
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WORK HISTORY
Senior Global B2b Content Marketing Manager @Babbel
Berlin, DE
Strategic Content Development: Focus on impactful content initiatives to drive revenue growth and customer retention Data-Driven Campaigns: Targeted campaigns that meet the unique needs of the B2B audience throughout their journey Thought Leadership: Consistent messaging across channels positioning the brand as an industry thought leader Cross-Functional Collaboration: Alignment with marketing, sales, and customer success teams to maximize impact Project Management: Manage content creation and localization of assets for different sales regions, including freelancer management Content Expertise: Organic LinkedIn account management, paid social campaign content, customer stories (written +video), email marketing, and webinar/event content
EDUCATION
Elsa-Braendström-Schule Hannover
Abitur, General education
Universidad CEU San Pablo
Semester abroad, Communications
University of California, Berkeley
Photography
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Bachelor of Communication Sciences, International Communications and Media
SKILLS
ABOUT LILLY MINER
I am a marketing professional who enjoys content strategy and compelling messaging that truly resonates with audiences throughout their journey. My goal is to provide value through content that drives revenue growth and fosters strong customer relationships.I enjoy working with different teams to ensure that the content is impactful and aligned with our goals. I also manage the localization of content for various sales regions, ensuring every message connects with its audience. Whether through social media, customer stories, email marketing, or webinars, I strive to create meaningful experiences that build brand awareness, thought leadership, and trust.
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