Lilly Madrid
Growth & Marketing Leader
- Role
- Manager, Marketing and Communications at Upmc Enterprises
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Lilly Madrid
I’m an innovative marketing leader with experience across startups, enterprises, and consulting in fintech, edtech, and healthcare technology. I thrive in fast-paced, creative, and collaborative environments, and I’m passionate about building strong teams, turning complex challenges into clear, actionable plans, and translating insights into meaningful results.
Experience
Manager, Marketing and Communications
Jan 2023 — Present
Marketing for UPMC Enterprises’ venture portfolio, positioning the organization as a strategic investor accelerating healthcare innovation and commercialization.• Delivered cross-functional go-to-market strategy for Ahavi, a real-world data platform, including product naming, positioning, website launch, and integrated marketing across content, email, events, and social.• Act as strategic marketing advisor to early-stage healthcare companies, supporting execution, performance tracking, and optimization across digital channels.• Secured executive speaking opportunities at major industry conferences including HLTH and ViVE.
Education
Lehigh University
Bachelor of Science (B.S.), Economics
Lehigh University
Bachelor of Science - BS, Marketing
General Assembly
Business Fundamentals and Tactics
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