Lillian Davis
Marketing Consultant & Technologist | Specializing in AI Adoption, Digital Strategy & Purpose-Driven Growth for nonprofits, entrepreneurs, and businesses.
- Role
- Marketing & Fundraising Consultant at Yoga Gives Back
- Location
- Laguna Beach, CA, US
- LinkedIn followers
- 500 followers
About Lillian Davis
Creative marketing professional with comprehensive background in designing evidence-based business solutions, multi-channel branding and advertising campaigns, and curated user experiences driven by research, collaboration, and strategic planning.SKILLS AND ACCOMPLISHMENTSBranding | Marketing Strategy | Demand Generation | Social Media | Digital Advertising | CRM• Built and managed corporate marketing department and creative team of six (6) staff for a large non-profit ($38 million revenue) on department budget of $1 million.• Established an adaptable infrastructure to host weekly webinars to replace live seminars during COVID-19, recruiting 900+ participants and retained new customer acquisitions.• Propelled brand awareness and lead generation for both small businesses and a large non-profit; expanding and leveraging web, social media, and video assets, with a fully integrated CRM system to enable efficient lead management, marketing automation, and measurement.• Wrote and published a whitepaper for a functional medicine clinic on patient outcomes in reversing diabetes, including data analysis, research, writing, publishing, and promotion.• Nationally recognized as a YMCA-USA Brand Advocate for successfully rebranding one of the first large Y’s (YMCA-OC), leading to increased membership and fundraising potential. CORE COMPETENCIESEthical and Hard WorkingForward ThinkingCommitted and Caring LeaderCreative Problem SolverStrategic and AnalyticalFlexible and AdaptableRelationship Builder Strong Communicator and ManagerBridges Departments and Work TeamsMotivates and Ensures QualityResourceful and ThoughtfulTechnical and InnovativeCreative and Technical Writing
Experience
Marketing & Fundraising Consultant
Apr 2021 — Present
Strategic marketing and fundraising advisor for global nonprofit mobilizing the international yoga community to empower women and girls in India through microloans, education, and leadership development.Set up and managed online fundraising systems, optimizing Network for Good to support recurring donations, peer-to-peer campaigns, event registrations, and donor communications.Led website redesign and SEO enhancements to improve UX, visibility, and conversions; doubled website traffic through strategic content updates, technical optimization, and analytics tracking.Implemented Google Analytics and Tag Manager; secured and managed Google Ads Grant, delivering $10K/month in search ads to promote fundraising campaigns and program pages.Designed and executed multi-channel digital campaigns for the annual Global Gathering, including landing pages, email marketing, social promotion, and virtual event integration.Managed backend systems for online fundraising events and auctions, including livestream production, registration workflows, and donation tracking.Created social media and content strategies centered on storytelling, program impact, and donor engagement.Built toolkits and resources for volunteers and Ambassadors to host their own fundraising events and awareness campaigns.Supported grant writing efforts with messaging strategy, data analysis, and outcome reporting.Trained staff in AI tools to streamline content creation, SEO, email automation, and internal workflows.Developed integrated marketing systems and SOPs to support long-term team efficiency and growth.
Education
California State University, Fullerton
Master of Public Administration (MPA), Human Resource Management
2008 — 2012
University of Missouri-Kansas City
Master of Arts (M.A.), Community Psychology
University of Missouri-Kansas City
Bachelor of Arts (B.A.), Psychology
Skills
- Public Administration
- Management
- Program Development
- Survey Research
- Market Research
- Strategic Communications
- Digital Photography
- Digital Marketing
- Online Advertising
- Organizational Development
- Gis Application
- Team Management
- Community Education
- Public Relations
- Community Psychology
- Program Evaluation
- Research
- Charity Events
- Marketing
- Web Design
- Public-Private Partnerships
- Data Analysis
- Brand Development
- Digital Strategy
- Demographic Analysis
- Organizational Change Agent
- Community Outreach
- Organizational Communication
- Web Content Writing
- Leadership
- Web Project Management
- Creative Problem Solving
- Email Strategy
- Graphic Design
- Adobe Creative Suite
- Reporting & Analysis
- Training
- Creative Concept Design
- Email Marketing
- Microsoft Word
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