Lillian Chen-McMahon
Global Brand & Marketing Associate Director Saas Tax B2b @EY
Signup · Get unlimited contacts
WORK HISTORY
Global Brand & Marketing Associate Director Saas Tax B2b @EY
London, GB
Global brand, marketing, communications and content lead for SaaS tax and law product offering. Lead on indirect tax global webcasts, from initiation, planning, scoping, content generation, talk tracks, slides and practice runs for presenters/Partners, and marketing conms as well as delivery of CPE/CPD accreditation. Ideation and delivery of Linkedin campaigns and content. Collaboration with Tax Partners across the different regions incl. Asia, US, Europe, UAE to coordinate comms and content to drive share of voice, audience engagement levels and pipeline leads. Execution and planning of marketing comms, speakers\' presentations, and events\' sponsorship for internal and external audiences. Initiation and creation of thought-leadership, sound bites, and shareable content for 4 global SaaS products. Digital user-journeys, website product pages, lead generation forms and follow-up comms process. Strategy, planning and delivery of global marketing collateral for dissemination to regional leads.
EDUCATION
The Green School For Girls
10 GCSEs
The Institute of Direct and Digital Marketing
Post-graduate Diploma, Digital Marketing - Dip DigM
The Green School Consortium
A-Levels, Art & Design (A), Business Studies (B) and Geography (E)
Central Saint Martin's Art College
BTEC, Foundation Course in Art, specialised in Graphics Communications
University of the Arts London
BA (Hons) Advertising & Marketing , Specialised in Marketing. Included Erasmus programme - studied in Rotterdam.
SKILLS
ABOUT LILLIAN CHEN-MCMAHON
I stand out as having the experience and know-how to work on all aspects of brand, marketing and content areas, as I have specialised in these areas during my 20 year plus career. I possess extensive strategy, campaigns, people management, product marketing experience, project management and implementation of DMP for paid media. Leadership in growing digital capabilities, and delivering campaigns across all media (ATL & BTL). I actually have hands-on experience of implementing the ins and outs e.g. SEO, PPC, rather than just relying on agencies. Not afraid to roll sleeves up too.Successfully led digital strategy, income, brand targets and creative expression for Barclays UK, UNICEF UK and Cancer Research UK. My strength finders results: Strategic, Analytical, Futuristic, Learner and Responsibility.My Myers Briggs results: ESTJ.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.