Lillian Young
Vice President, Marketing Intelligence and Brand at UPMC
- Role
- Vice President, Marketing Intelligence and Brand at UPMC
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Lillian Young
Experienced Vice President, Marketing with a demonstrated history of working in the hospital & health care industry, financial services industry, and in CPG. Skilled in Advertising, Brand, Consumer Insights, Marketing Intelligence, and Marketing Strategy. Out-of-the-box creative thinker, always looking for better ways to achieve goals. Strong leader with a Bachelor of Science (BS) focused in Industrial Management from Carnegie Mellon University\'s Tepper School of Business.
Experience
Vice President, Marketing Intelligence and Brand
May 2019 — Present
Responsible for marketing research, marketing analytics, consumer insights, the UPMC brand and brand advertising.
Education
Carnegie Mellon University
Bachelor of Science (BS), Industrial Management
1987 — 1991
Skills
- Online Marketing
- Strategic Planning
- Integrated Marketing
- Strategy
- Market Research
- Advertising
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Communications
- Social Media
- Product Development
- Competitive Analysis
- Management
- Creative Direction
- Product Marketing
- Social Media Marketing
- Marketing
- Brand Development
- Project Management
- Product Management
- Digital Marketing
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