Lillian Harcrow

WORK HISTORY

EDUCATION

ABOUT LILLIAN HARCROW

Senior Marketing student with an emphasis in Advertising at The University of Oklahoma.I chose the marketing path because of the broad opportunities a marketing degree can offer. I am a student who is eager to explore various industries to discover what career path I want to pursue. Currently, I am mainly focused on social media marketing which was sparked by my internship this past summer with the Nix Company.During my time as a Marketing Intern at The Nix Company Marketing Agency based in Dallas, it was a pivotal experience in helping me discover my passion for social media marketing. I captured iPhone video content on-site for major clients like Taco Bueno, Which Wich, Dallas Design District, and more while researching trends to create engaging Instagram Reels and TikTok content. I also helped designed graphics on Canva, as well as edit various Reels and TikToks to strengthen their client\'s brand presence and audience engagement. The Nix Company enhanced my creativity and strategic thinking, as well as confirmed my passion for helping company\'s engage authentically with their audiences.Over the course of my year and a half as a Marketing Student Assistant with Oklahoma Athletics, I gained transformative hands-on experience organizing and promoting a wide range of athletic events. I assisted with major events such as the Women’s Gymnastics Big 12 Championship, the Baseball Big 12 Tournament, and the very first SEC football game in Norman. These experiences sharpened my communication, attention to detail, and strategic marketing skills, while building my confidence in navigating the fast-paced, high-energy world of sports marketing.Aside from my internships, serving as Vice President of Membership for Delta Gamma was one of the most impactful leadership experiences of my college career. I managed the full recruitment process by overseeing logistics, evaluating potential new members, and strategically pairing women to align with our chapter’s long-term goals. This role strengthened my ability to lead under pressure, make intentional decisions, and balance structure with empathy. Most importantly, it reinforced my passion for fostering harmonious environments where individuals feel valued and empowered.Moving forward, I\'m excited to continue pursuing opportunities in social media marketing and gaining more knowledge about the various possibilities in the industry. I strive to attain as much hands-on experience as possible in Norman and absorb wisdom and expert knowledge regarding the social media industry and beyond.