Lillian Chakiath
Social Media Specialist
- Role
- Social Media Engagement and Insights Specialist at Electrify America
- Location
- Germantown, MD, US
- LinkedIn followers
- 500 followers
About Lillian Chakiath
As a dynamic Influencer and recent graduate in Marketing from the University of Maryland, I excel in creating compelling content that resonates with audiences and drives brand engagement. My approach has successfully amplified sales for multiple lifestyle brands, evidenced by substantial growth in key partnerships with companies like Vertvie and Paragon. The University of Maryland\'s rigorous academic program has been instrumental in sharpening my strategic acumen, complementing my practical experience.Currently, as a Lifecycle Marketing Intern at Electrify America, I help execute and optimize high-volume email marketing campaigns reaching over customers, ensuring brand consistency and performance across all lifecycle stages. I leverage Semrush, Google Analytics, and Google Search Console to extract actionable insights that improve CTR, lead generation, and conversion across both websites and the mobile app. Working cross-functionally with web developers, I help enhance user experience and functionality across digital platforms. I also contribute to integrated brand storytelling by developing and refining content across email, social, web, and app channels, aligning each piece with marketing objectives and audience engagement goals.Previously, my time as a Sales Intern at PepsiCo showcased my ability to drive revenue, achieving an 18% increase in sales indices for assigned stores. This role deepened my understanding of the consumer packaged goods (CPG) industry and sharpened my digital marketing skills, laying a strong foundation for a career dedicated to delivering impactful marketing strategies. With a focus on collaborative growth and innovation, I am committed to continuing to bridge the gap between brands and consumers through insightful and effective marketing initiatives.
Experience
Social Media Engagement and Insights Specialist
Oct 2025 — Present · Reston, VA, US
Education
University of Maryland - Robert H. Smith School of Business
Marketing, Business
Montgomery College
Associate of Arts - AA, Engineering and Social Sciences
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