Lillian Estrada
Naf Pride Employee Engagement Board Co-chair @New American Funding
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WORK HISTORY
Naf Pride Employee Engagement Board Co-chair @New American Funding
EDUCATION
FIDM
Associates of Arts, Visual Communications
California State University, Fullerton
Bachelor of Arts, Communications, Advertising
SKILLS
ABOUT LILLIAN ESTRADA
I lead with intention — merging data, empathy, and systems thinking to design inclusive marketing strategies and scalable operations that move the mission forward.With 15+ years of experience across consumer goods, B2B, SaaS, fintech, and multicultural media, I bridge creative and operational excellence — optimizing systems, analyzing workflows, and building processes that enhance both efficiency and impact.My work lives at the intersection of marketing strategy, creative operations, and business analytics. I uncover insights that improve campaign performance, streamline workflows, and align teams around data-driven decisions. Whether refining intake models, managing cross-functional campaigns, or implementing new tools, I bring structure to creativity and clarity to complexity.I’m passionate about building systems that empower people, amplify inclusion, and balance performance with purpose.🧠 Recent wins:• Designed and implemented a new intake and workflow model, driving operational clarity and performance tracking• Owned growth + performance marketing for multicultural brands with 7-figure impact• Developed full-funnel content strategies and GTM programs across enterprise and mid-marketLet’s connect if you’re seeking: An optimizer who thinks in systems but operates with heart A marketing leader fluent in growth, governance, and operational analytics A speaker, panelist, or strategist focused on inclusive brand building and process innovation\"What do we live for, if it is not to make life less difficult for each other?\"- George Eliot (Mary Ann Evans)Completed Masterclass- Effective and Authentic Communication with Robin Roberts- Scientific Thinking and Communication with Neil deGrasse Tyson- Science and Problem-Solving with Bill Nye- Mental Strength with Robin Arzon- Sales and Persuasion with Daniel Pink- Mathematical Thinking with Terence Tao- A Winning Mindset with Lewis Hamilton- Creating Outside the Lines with Issa Rae- The Power of Storytelling with LaVar Burton- Relational Intelligence with Esther Perel- The Power of Empathy with Pharrell Williams- Self-Expression and Authenticity with RuPaul- Leading With Purpose with Indra Nooyi- Disruptive Entrepreneurship with Richard Branson- Creating Change with Malala Yousafzai- Redefining Feminism with Gloria Steinman- Impactful Giving with Melinda French Gates- Leading Winning Teams with Geno Auriemma
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