Lilian Santini
Fractional Creative Director for Growth-Stage Beauty & Wellness Brands • Brand + Packaging + Web • No More Vendor Juggling • Newsletter: Counter-Intuitive
- Role
- Fractional CCO Helping Brands Feel Human at Lilian Santini
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Lilian Santini
Your brand looks beautiful on the surface, but behind the scenes it\'s getting harder to manage. New launches take more time and coordination than they should, freelancers and vendors are working in silos, and packaging, Shopify, and marketing are slowly drifting in different directions.Your brand isn\'t broken; it\'s just outgrown its current skin. I work with founder-led indie beauty and clean beauty brands as a Fractional Creative Director, providing guidance when the brand has outgrown the DIY phase and isn\'t ready for a full-time creative leader. I bridge the gap between founder vision and scalable execution across CPG packaging, DTC channels, and retail-ready brand systems.My role is to bring confidence and alignment across everything the brand puts into the world.One cohesive direction across packaging, digital, and contentFaster decisions and less back-and-forthSystems that support growth instead of constant reinventionA brand that feels credible to customers, retailers, and investorsI bring 20+ years of creative leadership across skincare, wellness, and prestige beauty.When execution is needed, it\'s delivered through my company, The Copper Portico: a multidisciplinary team that integrates strategy, packaging, and Shopify development under one roof — with experience from Estée Lauder, Natura, and L\'Occitane.This structure gives founders what they actually need at this stage: executive-level leadership, with a team ready to implement.If your brand is growing but starting to feel scattered, we should talk.→ calendly.com/chat-liliansantini/discovery
Experience
Fractional CCO Helping Brands Feel Human
Jan 2004 — Present · Miami, FL, US
I’m a Creative Director and writer focused on how emotional intelligence transforms creativity, leadership, and brand storytelling.Through my company, The Copper Portico, I lead strategy and creative direction for purpose-driven organizations—bringing clarity, beauty, and humanity to how brands communicate and grow.On Substack, I explore creativity beyond client work through essays, music, and collaborations that connect emotion with meaning.I partner with founders, teams, and brands that value depth, intelligence, and purpose in their creative process.
Education
Universidade Federal de São João del-Rei - UFSJ
Bachelor of Arts - BA
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