Lilian Raji
Global Fractional Chief Communications Officer | Luxury PR & Marketing Advisor | Forbes Columnist | When You Know It’s Time For More
- Role
- Contributor at Forbes
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Lilian Raji
You may be prepared for a room, but do you own the room before you walk into it?…
Experience
Contributor
Jun 2024 — Present
My contributor column for Forbes.com, “The Pursuit of Luxury,” explores strategies luxury brands use to optimize each phase of the customer journey, from initial awareness to enduring loyalty. Through interviews with CMOs and marketing leaders of luxury brands, deep dives into successful luxury brand strategies, case studies of brand transformations, intelligence on market trends, and analysis of the psychology of luxury consumers, this column is designed to inspire those charged with attracting customers who don’t mind spending a little more to own a premium to luxury item.
Education
Clark Atlanta University
Bachelors of Arts
Skills
- Marketing
- Press Kits
- Sponsorship
- Special Events
- Entrepreneurship
- Public Relations
- Media Relations
- Strategy
- Newsletters
- Market Planning
- Sales
- Brand Development
- Fashion
- Graphic Design
- Account Management
- Integrated Marketing
- Strategic Partnerships
- Strategic Communications
- Community Development
- Event Planning
- Blogging
- Editorial
- Digital Marketing
- Wordpress
- Social Media Marketing
- Marketing Strategy
- Presentation Development
- Customer Experience
- Creative Direction
- Sales Management
- Event Management
- Online Marketing
- Writing
- Corporate Communications
- Public Speaking
- Product Marketing
- Press Releases
- Publicity
- Social Networking
- Social Media
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