Liliana Pertenava

About Liliana Pertenava

Strategic operator and founder with over 15 years of experience scaling startups, advising founders, and leading communications across global markets. At Axxilion Strategic Communications, I partner with early-stage and growth-stage companies, and venture firms to drive go-to-market strategies, media relations, PR, investor relations, and brand positioning.Beyond work, I’m a dedicated mountaineer. Summited Mt. Rainier on July 14, 2025. I volunteer in the Pacific Northwest’s national parks, giving back to the outdoor community that inspires my perseverance and focus—traits I bring to supporting founders every day.

Experience

1. Founder and CEO

   Axxilion

   Apr 2019 — Present · Seattle, WA, US

   With a focus on strategic communications, our aim is to transform the way B2B and B2C companies communicate and build their brands.Leading our team is Liliana Pertenava, a highly respected Comms leader with over a decade\'s experience in the field. As the former Global PR Director of Rakuten Viber, she\'s helped one of the world\'s leading communication platforms engage with their billion-plus user base.But Axxilion is about more than just PR. We also specialize in creating new brands from scratch, crafting compelling websites, campaign activations, digital advertising, and securing high-profile media coverage. We\'ve helped our clients get their stories heard in major media outlets like TechCrunch, CNET, Bloomberg, and CNN, not just in the USA, but all over the world, from Asia and Europe to the Middle East.

Education

• Henley Business School

  Professional Certificate in Executive Coaching, Business Administration and Management, General

Skills

• B2b Marketing
• Leadership
• Marketing Communications
• Corporate Communications
• Government Relations
• Management
• Market Analysis
• Social Media Marketing
• Market Research
• Start-Ups
• Online Advertising
• Advertising
• Scientific Relations
• Business Development
• Digital Marketing
• SEO
• Project Management
• Brand Development
• Entrepreneurship
• E-Learning
• Event Management
• Digital Strategy
• Marketing Strategy
• Public Relations
• Media Relations
• Business Strategy
• Strategy
• Strategic Communications
• Marketing