Lilian Kidston
Vice President, Marketing Strategy & Planning @Mimecast
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WORK HISTORY
Vice President, Marketing Strategy & Planning @Mimecast
Lexington, MA, US
Lead a global team consisting of demand generation campaigns and customer marketing programs and activities targeting SMB, Commercial, and Enterprise companies.• Develop global campaigns focusing on \"Human Risk, Secured\" to educate and drive demand.• Create engagement opportunities to retain and grow Mimecast\'s customer base.• Drive brand and product awareness to influence and increase net new ARR and retention numbers.
EDUCATION
Emerson College
Bachelor of Science (B.S.)
SKILLS
ABOUT LILIAN KIDSTON
I build both the narrative and the number. Most marketing leaders are strong at one or…
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