Lilian Kidston
AI-certified Strategic Marketing Executive | Solutions-oriented Growth Driver & Cross-functional Leader | Brand Builder & Narrative Strategist
- Role
- Vice President, Marketing Strategy & Planning at Mimecast
- Location
- Woburn, MA, US
- LinkedIn followers
- 500 followers
About Lilian Kidston
I build both the narrative and the number. Most marketing leaders are strong at one or…
Experience
Vice President, Marketing Strategy & Planning
Jan 2023 — Present · Lexington, MA, US
Lead a global team consisting of demand generation campaigns and customer marketing programs and activities targeting SMB, Commercial, and Enterprise companies.• Develop global campaigns focusing on \"Human Risk, Secured\" to educate and drive demand.• Create engagement opportunities to retain and grow Mimecast\'s customer base.• Drive brand and product awareness to influence and increase net new ARR and retention numbers.
Education
Emerson College
Bachelor of Science (B.S.)
Skills
- Cision
- Photoshop
- Microsoft Office
- Writing
- Word
- Excel
- Powerpoint
- Vocus
- Mac
- Outlook
- Customer Relations
- Social Media
- Blogging
- Customer Service
- Media Relations
- Event Planning
- Microsoft Word
- Newsletters
- Microsoft Excel
- Editing
- Press Releases
- Public Relations
- Social Media Marketing
- Advertising
- Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.