Lilian Haney

About Lilian Haney

The world is unpredictable. In dynamic times, you cannot rely on the existing playbook. I\'ve helped companies develop lasting relationships with customers in a variety of sectors, from rocket and spacecraft flights at SpaceX to AI-powered travel booking tools at Expedia today. I started my career in international economic and policy research before transitioning to product marketing. My strong curiosity about what makes humans tick coupled with a drive to make the world a better place informs my approach as a product marketing leader. My specialties include- Positioning technology products to reach the right audience- Distilling complex use cases into clear, concise customer benefits- Managing in times of uncertainty and adjusting strategy to meet shifting objectives- Driving process improvements Outside of work, I enjoy trying new vegetarian recipes and local craft beer, sweating in group fitness classes, spending time with my 2 vivacious young kids, and collecting airline miles to help my next dream vacation come to life.

Experience

1. Director, Product Marketing

   Expedia Group

   May 2025 — Present

   Leading a team of consumer product marketers bringing new features to market for Expedia\'s portfolio of brands: Expedia, Hotels.com, and Vrbo

Education

• Yale School of Management

  Master of Business Administration (MBA)

  2012 — 2014

• Kyung Hee University

  Master's degree, International Politics

  2006 — 2008

• University of Pennsylvania

  Bachelor's degree, International Relations; Asian and Middle Eastern Studies

  2002 — 2006

Skills

• Change Management
• Non-Profits
• Fundraising
• Research
• International Relations
• Policy Analysis
• Community Outreach
• International Development
• Public Policy
• Public Speaking
• Editing
• Social Media
• Proposal Writing
• Social Entrepreneurship
• Event Planning
• Marketing Communications
• Nonprofits
• Nonprofit Organizations
• Program Management