Liliane Becerra

WORK HISTORY

EDUCATION

ABOUT LILIANE BECERRA

Moving to a new country has taken my resilience and adaptability to a whole new level! Throughout my career, I have helped established brands grow by maintaining their relevance, ensuring consistency, and leveraging their brand equity/reputation. My experience in the CPG industry has provided me with a strong foundation in brand management, grounded in cross-functional collaboration and a combination of understanding the data and being creative to tell compelling stories. My main strength is balancing attention to detail with a big-picture perspective. “Liliane is a work partner you can rely on. She strives to add value with her work and sees change as an opportunity to do things better and faster. She keeps focus on targets and is result-oriented, staying persistent until obstacles are overcome. She has high analytical skills that combine with strategic thinking”. – Veronica Martinez, Marketing Manager, Personal Care & Sun Care for Southern Cone Latam at Beiersdorf“Liliane’s ability to swiftly assess situations, identify practical solutions, and execute them made her an invaluable team member. She is an outstanding professional who connects effortlessly with colleagues and builds authentic relationships. She can lead and be led. She is an asset for any organization that values working smart, empathy, and a commitment to the mission.”- Head of Brand, Inter-American Development Bank Skills: Brand Management | Marketing Strategy | Brand Building | Product Development | Business Analysis | P&L and Budget Management | Forecasting | Branding | Market Research and Consumer Insights | Project Management | Nielsen, Circana, Qualtrics, Mintel, Euromonitor, Statista | Google Analytics | Figma, Canva, Adobe InDesign | Spanish