Liliana de Avila Fadul
Senior Global Brand Manager - Vaseline @Unilever
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WORK HISTORY
Senior Global Brand Manager - Vaseline @Unilever
London, GB
EDUCATION
Universidad del Norte
Bachelor's degree in Economics, Economics
ABOUT LILIANA DE AVILA FADUL
Passionate about building brands, driving growth and creating meaningful consumer connections. I bring over 10 years of international marketing experience across consumer goods, prestige beauty and omnichannel businesses. I have a strong track record of developing and executing high-impact marketing strategies, launching brands in new markets and leading cross-functional teams to success. Brand Strategy & Market Expansion – Expertise in positioning brands for success, from market entry to sustained growth, through data-driven insights and consumer-first marketing. Omnichannel & Digital Activation – Experienced in crafting 360° marketing campaigns that integrate digital, retail, and experiential touchpoints to maximize impact. Innovation & Agility – Successfully navigated market disruptions, pivoting strategies to unlock growth opportunities, such as achieving 100% sell-through in challenging retail environments. Leadership & Collaboration – Passionate about fostering high-performing, diverse teams, inspiring creativity, and driving results in fast-paced, international settings.
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