Liliana Ponzano
Image Consultant and Personal Shopper @Life Style Coach
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WORK HISTORY
Image Consultant and Personal Shopper @Life Style Coach
Milan, IT
Exclusive shopping and food experience.Shopping on demand and gift buying.Image consulting providing custom service designed around personal requirements.MY PERSONAL SHOPPER - Powered by YSC Your Style Coach: 2015 to 2016, partner of SEA at Milan Malpensa Airport in delivering Personal Shopping service to visitors seeking for shopping advise at The New Luxury Gallery - Terminal 1Retail: offering services to retailers and independent boutiques owners with the aim to maximize their potential and thus performance, having a special focus on staff training: customer service, visual merchandising, sales tecniques and seasonal buying sessions.Leasing: helping retailers finding out right locations for new opening, with a particular focus on Department Store and Outlet Villages in Italy and Europe. Full leasing process supervision and coordination.
EDUCATION
Università di Pavia
Legal Studies, General
Fondazione Italia Cina - Milano
Chinese Language
Istituto Confucio dell'Università degli Studi di Milano
Intermediate Level, Chinese Language
Istituto Europeo di Design
Image Consulting Specialization - Personal Shopper Workshop, Fashion Image Consulting
Istituto Europeo di Design
Wedding and Events Planner, Events Planning
SKILLS
ABOUT LILIANA PONZANO
Experienced retail and leasing director, skilled at working in complex international organisations, with a strongly challenging and change oriented approach.I built extensive store management competence at GFT Gruppo Finanziario Tessile.I consolidated comprehensive outlet general management expertise at McArthurGlen Groupand I completed my experience by covering leasing and retail direction responsibility within other organizations.I have a strong and direct knowledge of the Asian market, driven by a three year experience in business development mainly in: China Main land, Hong Kong, Japan and Korea.My main skills:• Over ten years wholesale and retail business development in full price market, both in Italy and abroad • Ten years experience in Outlet Villages business, being in charge of Centre general management, retail operations and leasing development: new deals and asset management activities. • Deep knowledge of Franchising and Concession contracts clauses. Excellent negotiation skills.• Very good knowledge of products and merchandising plan development, also thanks to a period of time being responsible for manufacturing and merchandising department. Wide expertise on different product category, due to the interactions with many Brands.• High level store management capabilities: staff management, visual merchandising, customer service, open-to-buy and replenishment activity, budgeting and store KPI analysis• Familiar with marketing and sales strategy as well as product promotion and CRM• Good understanding of Italian, European and Asian wholesale and retail distribution (major retail players and top multibrand stores)• Attentive and use to reporting• Proven capability in staff recruitment and training• Analitycal approach to business balancing a natural attitude and sensitiveness for products and fashion.• Resilience, complexity handling, problem solving and attention to detail.
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