Lilah Raynor
CEO @Logica Research
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WORK HISTORY
CEO @Logica Research
Logica Research excels in providing consumer and B2B insights to address complex business questions for financial services and technology companies. Check out the Logica Research Future of Money Study here,
EDUCATION
University of California, Davis
M.A., Psychology
University of Michigan
B.A., Psychology
University of Michigan - Stephen M. Ross School of Business
Certification Future of Payment Technologies
ABOUT LILAH RAYNOR
Lilah Raynor is founder and CEO of Logica Research, which excels in creating customized market research solutions that answer our clients’ most complex business questions. We provide financial services companies, fintech companies and growing organizations with the insights they need for product development, service enhancements, communications strategy, thought leadership and sales enablement that improve people’s financial lives, deepen brand engagement and drive business growth.With expertise in both consumer and B2B research, Logica specializes in the financial services sector, including investments, wealth management, payments, banking and fintech. We help clients understand customer needs, attitudes, behaviors and emerging market trends to support strategic business decisions and brand growth.Logica’s client list includes Fortune 500 financial companies as well as growing financial services and fintech companies. The research we conduct for our clients is used to inform strategic business decisions and support proprietary content, PR, thought leadership and sales enablement initiatives. Results from studies we have conducted for clients have been published in some of the largest media outlets in the world, including The New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.Logica Research also authors its own proprietary research, including the ongoing Future of Money Study. The Future of Money Study examines Americans’ mindsets around money. Insights from the study help inform companies about evolving consumer needs and attitudes and spark product and service development.To learn more, visit https://logicaresearch.com/
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