Lila Lancaster Giuili

About Lila Lancaster Giuili

Strategic and results-driven leader with two decades of experience leading global teams and cross-functional programs. Currently leading SEO and AI Search Optimization at Freshworks, driving discoverability and growth at the intersection of search strategy and emerging AI technologies. Skilled in stakeholder alignment, data-driven decision making, and AI-driven innovation to achieve measurable results in adoption, visibility, and growth while driving customer success and organizational efficiency. Passionate about shaping how brands show up in AI-powered search, fostering collaboration, and empowering teams to thrive during periods of growth and transformation.

Experience

1. Director of Seo Ai Search Optimization (Aeo Geo) and Demand Gen Content

   Freshworks

   Jan 2026 — Present

Education

• Université Paris-Sorbonne

  French Literature, Art History

  2002 — 2002

• Langevin Learning Services

  Instructional Design

  2009 — 2010

• University College Dublin

  English Literature, Sociology

  2003 — 2003

• Mind the Product

  Product Metrics

• Berkeley Executive Coaching Institute

  Technology Leadership @ Salesforce

• University of San Francisco

  BA, English (Psychology, Sociology, French minors)

  2000 — 2004

Skills

• Technical Training
• Dita
• User Acceptance Testing
• Salesforce.com
• Google Analytics
• Arbortext
• User Experience
• User Assistance
• Web Content
• Technical Writing
• Html
• Adobe Software
• Agile Methodologies
• Management
• Adobe Captivate
• Sql
• Perforce
• Dita Xml
• Instructional Design
• Rightnow
• Online Help
• Video Production
• Market Research
• Google Adwords
• Software Documentation
• Technical Communication
• Information Architecture
• Single Sourcing
• Content Development
• UI Text
• Online Help Development
• Training
• Microsoft Office
• Web-Based Training