Likhitha M.

About Likhitha M.

Hi There, I’m Likhitha Mandha!A Performance Marketing & Marketplace Ads Specialist with 4+ years of experience driving growth through Google Ads, Performance Max, Meta Ads, and global e-commerce marketplaces.I’ve worked with 15+ DTC brands across the US, AU, and NZ, managing $10K–$50K+ monthly ad spends and delivering measurable results through data-driven optimization. My work has helped increase ROAS from 2.2x to 4.6x, reduce CPA by 36%, and resolve 350+ Google Merchant Center product disapprovals for regulated industries including alcohol, wellness, and fashion. Currently, I work at vidaXL where I manage multi-marketplace advertising across global sales channels including Temu, Allegro, Pigu, Kaup24, Metro, 220LV, and Monomono. I support EU and US markets, working across large product catalogs and multiple categories while managing multi-million advertising budgets (~$2.7M+) to improve marketplace visibility, scale high-performing SKUs, and optimize ROAS.My expertise includes Performance Marketing, PPC Strategy, Marketplace Advertising, Feed Optimization, and International Campaign Scaling, using tools such as Google Merchant Center, GA4, GTM, Shopify, and Looker Studio.I enjoy combining technical marketing precision with growth strategy to help brands scale efficiently across search, social, and global marketplaces. Open to freelance projects, collaborations, and consulting in performance marketing and e-commerce growth.#PerformanceMarketing #GoogleAds #MetaAds #PMax #EcommerceGrowth #DataDrivenMarket

Experience

1. Digital Marketing Specialist

   AROUND29 DIGITAL MEDIA SOLUTIONS

   Nov 2024 — Present · US

   Drove growth for 15+ US DTC brands, managing $25K–$50K/month budgets across Google Ads, PMax & Meta- Doubled ROAS (2.2x → 4.6x) through smarter asset structuring & audience targeting- Fixed GMC feed issues, boosting product visibility and ad eligibility- Strengthened tracking with GTM, GA4 & enhanced conversions, ensuring accurate attribution- Elevated top-funnel reach via AI-powered YouTube campaigns- Partnered with creative/dev teams to optimize landing pages, lifting conversion rates.

Education

• Sri Chaitanya College of Education

  Intermediate , MPC

• Carmel Convent High School, Mancherial

  Ssc

• G Narayanamma Institute of Technology and Sciences

  Bachelor of Technology - BTech, Electrical and Electronics Engineering

  2018 — 2022