Liju Abraham Jacob

About Liju Abraham Jacob

A leader with solid 23 years’ sales and marketing work experience having strategic business outlook, agile, able to manage & deliver stakeholder expectations under demand. Verifiable track record of selling software solutions across industry verticals.An effective communicator with excellent relationship building & interpersonal skills; strong analytical, problem solving & organisational abilities. Excels at launching new programs and rethinking the status quo across disciplines from messaging and content to demand generation and lifecycle marketing. Loves testing new ideas and working collaboratively. Develops, mentors and motivates teams.Specialties: Digital Marketing, Digital Demand Generation, Customer Success Management, Thought Leadership, Team leadership, Business Development, Business Strategy, Leadership, Account Management, Strategic Alliance & Partner Management, Distribution. Social media marketing, social media strategy, agency management, SaaS marketing.

Experience

1. Senior Product Marketing Manager

   IBM

   Apr 2022 — Present · Bengaluru, IN

   I am responsible for articulating IBM\'s point of view and value proposition for IBM Cloud IaaS Storage and Network offerings and audiences we serve, in order to grow our market share.

Education

• Mahatma Gandhi University

  MBA, IT Marketing

  2000 — 2002

Skills

• Saas
• Business Development
• Strategy
• Channel Partners
• Competitive Analysis
• Strategic Alliances
• Cloud Computing
• Sales Force Development
• New Business Development
• Team Management
• Enterprise Software
• Sales Management
• Product Marketing
• Sales
• Business Alliances
• Channel Management
• Partner Management
• Marketing Management
• Account Management