Ligy Alarcon

Experience

1. Director of Sales-delano Miami Beach

   Ennismore

   Jun 2025 — Present · Miami Beach, FL, US

   I’m honored to step into a moment that feels both historic and deeply personal.After months of vision, strategy, and soul work, I have the privilege of leading sales for one of the most powerful resurgences in modern hospitality—the rebirth of Delano Miami Beach.This isn’t just a reopening.It’s a cultural awakening.A return to elegance with edge.A bold reinvention of a space that has long been a sanctuary for artists, icons, and provocateurs—a symbol of style, freedom, and Miami’s irrepressible spirit.And now, Delano rises again—with new energy, deeper purpose, and a global story ready to be told.My journey in sales? It started early. At 8 years old, I was modeling and making $100/hr. As a teen, I was in the field with Procter & Gamble. By my early 20s, I was closing million-dollar deals at Tourico Holidays. I’ve always led with hunger, heart, and hustle.At W South Beach, I led business transient sales and became the top global seller for Starwood Hotels & Resorts—shattering records while building real relationships that span continents.In 2020, I launched The L Brand Group, a boutique consultancy grounded in storytelling, strategy, and soul—supporting hotel brands, ownership groups, and tech disruptors alike.And now… I step into my most electric chapter yet—as Director of Sales for the new Delano Miami Beach, driving relevance, creativity, and legacy into every conversation.To my mentors, champions, colleagues, and friends—you know who you are—thank you. Your belief in me has mattered more than words can say.And my girls—my greatest title will always be your mommy!Delano isn’t just coming back. It’s being reborn.The energy is different. The stakes are higher.The world is watching.We’re not reopening a hotel.We’re reigniting a legacy.#DelanoReimagined #LuxuryRedefined #MiamiIcons #WomenInHospitality #CulturalReset #LegacyInMotion #SalesLeadership #BoldByDesign #VisionAndVelocity #NewEraDelano

Education

• University of Washington

  Certification- College of Communication-Strategic, Media Production

  2006 — 2007

• The University of Akron

  Bachelor's degree

  2002 — 2004

• Valencia Community College

  Associate of Arts (AA)

  2005 — 2007