Ligia Elena B.
Brand & Integrated Marketing Leader | Campaigns, Storytelling & Growth | Partnerships and Go-to-Market
- Role
- Marketing Director at Houston Chronicle
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Ligia Elena B.
Brand and integrated marketing leader with 17+ years of experience building audience-first brands and campaigns that drive growth, revenue, and long-term brand equity across B2B and B2C organizations.I specialize in launching and scaling brands through integrated, cross-channel campaigns that combine creative storytelling with data-driven insights across digital, experiential, partnerships, and go-to-market execution.My background includes leading brand platforms, flagship campaigns, sponsorship-driven programs, and working closely with sales, editorial, creative, and executive teams to turn insight into measurable business impact.I do my best work in environments where brand, integrated marketing, and growth intersect, especially when campaigns combine storytelling, partnerships, and go-to-market execution to drive meaningful business impact.Houston | Bilingual (English / Spanish)
Experience
Marketing Director
Sep 2021 — Present · Houston, TX, US
Own integrated marketing strategy and annual planning across key brand initiatives, balancing audience growth, revenue goals, and editorial integrity.Launched HC Media, the Chronicle’s digital-first advertising brand, based on insight into advertiser perceptions of traditional newspaper media.Led integrated, multi-channel campaigns driving 66% lead growth and a 22% increase in ad revenue.Managed experiential and event marketing initiatives contributing $1.5M+ in revenue.Partner with sales, editorial, and leadership teams to align brand strategy, go-to-market execution, and campaign delivery.
Education
Southern Methodist University
Master of Business Administration - MBA
Texas Christian University
Bachelor of Science - BS, Advertising and Public Relations
2005 — 2009
Skills
- Html
- Event Management
- Social Networking
- Css
- Digital Marketing
- Public Speaking
- Photoshop
- Social Media Marketing
- Adobe Fireworks
- Marketing Strategy
- Online Marketing
- Social Media
- Indesign
- Event Planning
- Marketing
- Advertising
- Email Marketing
- Blogging
- Graphic Design
- Customer Service
- Microsoft Office
- SEO
- Press Releases
- Public Relations
- Dreamweaver
- Illustrator
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.