Karen Light
Managing Partner @Alchemy Media
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WORK HISTORY
Managing Partner @Alchemy Media
EDUCATION
Bournemouth University
BA Hons 2:1
SKILLS
ABOUT KAREN LIGHT
Qualified marketeer with extensive experience within the media communications industry. A strategic and creative thinker, with in-depth knowledge of planning and buying all types of media for a range of clients, from global FMCG brands to specialised regional businesses. Specialties: Marketing, strategy, media planning & buying, target audience analysis, market research, brand health, communications, training, workshops, consultancy, project-management, SMEs, social media, TV, press, magazines, radio, cinema, online & digital, out-of-home, experiential, point-of-sale, exhibitions, sponsorship, advertiser funded content, doordrops, direct-mail, brand and DR campaigns, B2C, B2B.
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