Mark Williams
Senior Copywriter & Communications Consultant @Lightbox Healthcare Communications
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WORK HISTORY
Senior Copywriter & Communications Consultant @Lightbox Healthcare Communications
Leeds, GB
Conversion copy, corporate narrative, internal comms & thought leadership for tech and life science.Rated 5.0 on Clutch.\'Excellent\' on Trustpilot. And awarded Clutch Champion 2023 & 2024 in the top 10% of B2B companies for client service & ability to deliver, based exclusively on client reviews.Successes include: Roche: corporate narrative development (women\'s health), leadership video script for APAC employees, visitor experience script for senior Government visitors to Roche Shanghai, 24 x thought leadership articles, socials for LinkedIn following Semrush: joining the in-house creative agency for all things campaign activation including landing pages, paid social, paid video, OOH, merch, Spotify ads and email marketing BT: thought leadership on cybersecurity Givaudan: brochures, landing pages, emails, video scripts, social posts for LinkedIn following & internal comms. Consistently drove multinational enterprise MQLs to sales, including global F&B market leaders, over an ongoing 4 year partnership with EU and APAC teams Future Care Capital: leading on comms for the UK\'s health innovation impact charity Slack: customer story ebook, including sourcing 9x case study participants, conducting interviews, managing all stakeholders & writing the ebook Deliveroo: white paper & case studies for UK policymakers Delphyr, medtech AI: positioning, messaging, website copy, thought leadership and sales enablement Saudi Business Machines (IBM): brand architecture and thought leadership over an ongoing 5 year partnership SaaS platform Designmodo: Website copy and email marketing, achieving a 35% landing page conversion & delivering on Designmodo\'s product-led growth strategy
EDUCATION
Edge Hill University
BA (Hons.) English Language
SKILLS
ABOUT MARK WILLIAMS
Have a look round at your competitors. They\'re all saying the same thing, right? Buyers can barely tell products apart. But I write the words that stand out. Words that blend clearer messaging with proven psychology. Words that make your prospects feel like they\'ve fallen in love with a new house, the moment they walked through the door.I\'ve helped 55+ tech & life science businesses including Slack, IBM, BT, Deliveroo, Roche, Givaudan, Ericsson and Semrush to differentiate with: Messaging & narrative frameworks that align every stakeholder Website copy that generates qualified leads Sales enablement collateral that boosts your close rate Thought leadership that grows your authority Customer stories, case studies and reports that prove your impact Email campaigns that nudge your audience to take actionDon\'t just take it from me, though. Here\'s what my clients have to say:\"Mark’s responsiveness and flexibility are outstanding. He quickly adapted to our workflow, understood briefs with minimal guidance, and produced high-quality work. Communication was smooth, and the process was easy to manage.\"- Arina Vardanyan, Project Management Team Lead, Semrush “Mark is one of those rare finds you don’t want to let go of. One thing I really appreciate about Mark is how he’s always focused on what really matters—getting results. Every word he chooses is there for a reason. But what makes Mark really stand out is how easy he is to work with. He listens. He gets what you’re trying to achieve and finds a way to make it happen.\"- Barry Pang, Managing Director, VKA \"Mark has been an integral part of our brand journey, weaving the disparate ideas we had about how we wanted to represent ourselves into a cohesive strategy that resonates strongly with our target audience.\"Emma Thorp, Chief Growth Officer, RBW Consulting And here\'s why clients say I\'m easy to work with:🤝 Pricing & payment options to fit your budget Responsive communication & fast delivery🧠 Tried-and-tested processes to make sure we get it right first time🧑 Blend of psychology, creative, marketing & journalism experienceSound like a good fit? Book a call and I\'ll audit your landing page for free. No strings, no hard sell.
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