Flora Li
Principal User Experience Designer @Fidelity Investments
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WORK HISTORY
Principal User Experience Designer @Fidelity Investments
Design lead for multiple enterprise products that thrive to provide \'white glove\' services to financial institutions. Partnered closely with product managers to define product roadmaps, aligning UX design initiatives with overall business objectives. Collaborated closely with upper design leadership to define and implement a comprehensive design system strategy that aligned with the company\'s design vision and goals. Mentored junior designers and provided guidance on UX best practices and design principles to ensure design consistency, reduce tech debt, and protect business brand
EDUCATION
Syracuse University
Bachelor of Science - BS
Pratt Institute
Master of Information Experience Design
Kansai Gaidai University
Asian Studies/Civilization
ABOUT FLORA LI
Multicultural Design Leader | Creating Inclusive, High-Impact Experiences With a proven track record of leading and delivering human-centered design solutions, I excel at transforming complex challenges into intuitive, high-impact experiences that drive business success and exceed user expectations. I design with intent—seamlessly balancing business objectives with human-centered principles to create solutions that are not only functional but also meaningful, respectful, and impactful. My expertise spans design strategy, information architecture, UI design, data visualization, and all facets of UX research. But beyond the craft, I see design as a catalyst for building a more equitable, inclusive, and meaningful world. Proven expertise in financial services, loan servicing, loss mitigation, legacy enterprise software, B2B2C SaaS, Notification Center, agent tooling, digital workplace/employee solutions, retail, and DesignOps. Having lived in multiple countries and traveled extensively, I bring a global perspective that enables me to deeply empathize with diverse users, ensuring every design resonates across cultures and experiences.
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