Liezel Munez

About Liezel Munez

As a Strategic Marketing and Communications Leader, I have proven success in maximizing the community impact, brand reputation, and visibility of a world-renowned medical center through multicultural marketing and communications, brand storytelling, community engagement, corporate sponsorships, and long-lasting partnerships. I work collaboratively with executive leadership developing strategic promotional plans and oversees the deployment of marketing campaigns needed to drive community and internal engagement. I bring impeccable project management skills, manage creative and tactical teams and foster collaborative stakeholder relationships to flawlessly execute projects on time and on budget.I also proudly leverage significant experience and leadership with top global brands, iconic publishing houses, digital media start-ups, and leading lifestyle, design, and wellness brands. These brands include O, the Oprah Magazine, Martha Stewart Living Omnimedia, Conde Nast Publications, and Hearst Publications.Additional achievements include: Associate Director of Community, Advocacy and Diversity, Inclusion & Health Equity Marketing & Communications, Sr. Brand Strategy Specialist, Corporate Alliance Consultant at Cedars-Sinai. Led and developed promotional strategy for the 2024 Black Men in White Coats Youth Mentorship Summit resulting in a fivefold increase in attendance and national reach of 93K+. Directs and oversees the Community Conversations event series, highlighting Cedars-Sinai experts to provide critical education and resources on health-related topics affecting our local and national communities. Successfully produced and executed twelve virtual events, resulting in a reach of 500K+ and 250K+ views. Leads the Embracing Our Community (EOC) campaign which encompasses both the EOC Live virtual series and the EOC newsletter. Event reach is 80K+ and the distribution of the newsletter has increased from 1300+ to 20K+. Launched the first multi-faceted LA Pride campaign (2019), serving at the forefront of Marketing and Communications to promote Community Engagement, HR, and LGBTQIA+ health experts and service line priorities. Leads, manages and identifies current and prospective partnerships and sponsorships, with organizations like BlackDoctor.org, Daily Vitamina and the LA Sentinel to maximize campaign reach and strategic goals. Co-launched Oprah Winfrey\'s O at Home magazine and served as Director of O, the Oprah Magazine producing Oprah\'s favorite things in partnership with the Oprah Winfrey Show.

Experience

1. Associate Director, Community, Advocacy & Diversity, Inclusion and Health Equity Marketing

   Cedars-Sinai

   Jul 2024 — Present · Los Angeles, CA, US

   I develop and execute promotional strategies supporting DEI, advocacy and community engagement initiatives. Scope includes multicultural marketing, sponsorships and strategic partnerships.Develops and implements strategic marketing goals, strategies and tactics for short term and long term marketing objectives, which include priorities like the annual Black Men in White Coats Youth Mentorship Summit and Pride monthManages partnerships like BlackDoctor.org and initiatives like the Cedars-Sinai Community Conversations virtual event series, highlighting Cedars-Sinai experts who provide critical education and resources on health-related topics affecting our local and national communitiesLeads the Embracing Our Community (EOC) campaign which encompasses both the EOC Live virtual series and the EOC newsletter