Daniel Lietava
Digital Marketing Specialist @Multi-Health Systems Inc. (MHS)
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WORK HISTORY
Digital Marketing Specialist @Multi-Health Systems Inc. (MHS)
Vancouver, BC, CA
I lead paid acquisition strategy and optimization across full‑funnel channels (Search, Display, Paid Social, and Programmatic), focused on driving qualified demand and measurable pipeline impact.I also own performance analytics and insight generation across GA4, Microsoft Clarity, Excel, Shopify analytics, and Power BI, turning marketing data into clear recommendations for budget allocation, targeting, and funnel improvements.My work includes planning lead generation campaigns (offers, landing experiences, and conversion paths), and improving measurement/attribution so we can assess lead quality by channel and make better spend decisions.Platforms include Google Ads, Meta Ads, LinkedIn Ads, and StackAdapt (programmatic), managed and tracked via Google Tag Manager.
EDUCATION
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Master's degree
SKILLS
ABOUT DANIEL LIETAVA
PPC Specialist at MHS, helping clinicians find the assessment tools that help them help others.I am performance marketing specialist with over 8 years of experience driving results through Google Ads, Meta Ads, and LinkedIn Ads. Passionate about data analytics, I uncover actionable insights and optimization opportunities using tools like GA4, Hotjar, PowerBI, Clarity and Funnel.io. I thrive on creating data-driven marketing strategies that deliver measurable growth. Outside of work, I\'m a huge fan of The Office—always ready to drop a reference (or a Dundie) into the conversation!
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