Liesel W.

About Liesel W.

My approach to marketing is deeply influenced by my South African roots where I grew up watching artisans weave baskets from single blades of grass. Fragile on their own yet when these blades are gathered and patiently woven together, they become something remarkable.A vessel both beautiful and strong, built to carry what matters most.This is the image that shapes my work:A story told alone is fleeting. A marketing tactic, on its own, bends and vanishes.But once carefully woven -branding, storytelling, and lead generation, no longer individual fragments become a resilient, artful whole.That’s what I do for design firms:I weave each strand of your brand, your story and how your potential clients can ultimately find and engage with you, into a seamless pattern as intentional and enduring as the finest basket.Because real growth is never a single thread.It’s what happens when form meets function—when story and strategy are interlaced,and your business becomes strong enough to hold and carry your future.You break out of silos, align everyone around your vision, and get a marketing engine that turns great design—and a great reputation—into measurable business growth.If you want a marketing system as thoughtfully woven as the spaces you create, let’s begin the next Find your firm’s brand DNA & what makes you truly differentREFINE: Clarify your story and value to attract ideal clientsPLAN: Design an integrated marketing system—web, email, PR, and social—focused on your best-fit channelsOPTIMIZE: Track what works, refine what doesn’t, and amplify what grows your businessMeasurable Client leads: 45% increase from 20••••23Proposal win rate: 167% increase from 21% to 56% through strategic rebrandingWebsite traffic: Doubled over 3.5 years through strategic content marketing and SEOLinkedIn growth: 46% annual rate, doubling the 23% industry average (Hootsuite 2024)Email performance: 69% open rate (w/ MPP) and 9% CTR vs AEC industry average 41%(w/MPP) and 3% CTR (MailerLite 2025)Ready for a brand and marketing system that’s woven together for real results?Let’s connect. L•••••@wallacemarketingsf.com

Experience

1. Strategic Marketing Consultant

   Merrill Morris Partners

   Aug 2025 — Present

Education

• University of Cape Town

  Bachelor of Business Science, Marketing/Economics Majors

  1989 — 1992

• American Marketing Association

  Certficate, Marketing