Lien Chen
Brand Marketing Director | tech x lifestyle | 360 GTM, partnerships, product marketing | Mandarin + English
- Role
- Marketing Director, North America at Segway
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lien Chen
Nimble, performance-driven brand marketer with 360 integrated marketing experience across tech, entertainment, and lifestyle. I mine consumer data to develop exciting GTM and brand strategies, while fostering a collaborative and growth-oriented workplace culture.+ Brand experience: Segway, HBO, Fendi, Transformers, NYFW, Walmart, Best Buy, Trey Songz, Soulja Boy.+ Core competencies: Brand audience development, brand partnerships, budget management, social media, influencer marketing, creative production, project management + Highlights: both in-house and agency side experience,#AAPI #DEI #multilcutluralmarketing
Experience
Marketing Director, North America
Feb 2022 — Present · Los Angeles, CA, US
Education
National Taiwan University
BA
University of Southern California
Master
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