Pascal Liebart
Ww Data Center Marketing Director @AMD
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WORK HISTORY
Ww Data Center Marketing Director @AMD
Accountable for driving AMD Data Center GTM strategy globally for AMD EPYC and AMD Instinct brands, resulting in increased brand awareness and revenue growth • Successfully developed and implemented visually compelling product launch identities, elevating product messaging and differentiation • Created and executed highly targeted product, industry, and workload campaigns, resulting in increased familiarity and preference • Implemented a highly effective Account Based Marketing strategy, leveraging Demandbase to target key accounts and drive increased revenue • Significantly improved campaign workflow efficiency by streamlining the creation, translation, and activation process by 10X • Continuously analyzed campaign performance metrics and made data-driven decisions to optimize and refine GTM strategies for maximum results • Successfully lead and managed a cross-functional team of 8 professionals across North America and Europe • Built and maintained a high-performing team culture, fostering collaboration, innovation, and accountability
EDUCATION
Grenoble Ecole de Management
MBA, Business Development, Project Management & Online Marketing
Lycée Fabert
Higher School Preparatory Classes, Mathematics, Physics, and Engineering Science
SKILLS
ABOUT PASCAL LIEBART
As a marketer driven by creativity and passion, I have found my home at AMD, a company…
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