Lidia Palubina
Consulting Director @VML
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WORK HISTORY
Consulting Director @VML
London, GB
Promoted to lead complex business transformation and commercial strategy engagements, expanding remit beyond core digital commerce expertise into omnichannel retail, marketing operating models, and data platform integration.
EDUCATION
University of Kent
Master of Science (MSc), Management
State University — Higher School of Economics
Bachelor of Arts - BA, Political Science
ABOUT LIDIA PALUBINA
A commercial strategy and business transformation director who architects and executes go-to-market, omnichannel, and data-driven growth strategies for global Fortune 500s. Proven leader who drove 5x YoY growth for a key global account and transformed business models from B2B to consumer-led. Expert in identifying commercial friction points and building actionable roadmaps that connect brand strategy to commercial execution and measurable results.
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