Lida Bilokur
- Role
- Strategic Partnerships at Amazon Live - Influencer Brand Agency at Amazon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Strategic Partnerships at Amazon Live - Influencer Brand Agency
Nov 2022 — Present · New York, NY, US
I spearhead strategic relationships with premier talent agencies and influencers, creating scalable partnerships that drive innovation in live commerce. I lead the development and execution of high-impact creator experiences across Amazon\'s ecosystem, including cultural events, and brand collaborations. By establishing and scaling our agency partnership framework, my framework has successfully onboarded hundreds of A-list creators and implemented professional studio production capabilities, resulting in significant improvements in content quality and creator retention. My role combines strategic partnership development with creative experience design, orchestrating memorable brand activations and live shopping moments that bridge entertainment and commerce. Through these initiatives, I\'ve helped position Amazon Live as a key player in the creator economy while delivering measurable growth in viewership, engagement, and revenue metrics across the platform.
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