Licia Britto
Commercial Strategy, Leadership, Alliance. Experience in global markets and high performance teams. I’m passionate and curious about learning new things, exploring new markets, and solving complex challenges.
- Role
- Business Development Manager at Splash Clinical
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Licia Britto
With over 20 years of experience in sales and business development in the life science industry, I am a global leader who drives growth and innovation for healthcare companies with an entrepreneurial mindset.My expertise is identifying opportunities and growth strategies, leading go-to-market execution, and building high-performing and motivated teams. I have a proven track record of delivering outstanding sales results, consistently achieving significant growth from US$750K to US$23M and US$800K to US$16M. During my career I built an extensive network in the pharmaceutical, hospitals, HCPs, biotechnology, diagnostic labs and CROs.I am also pursuing an international MBA degree, where I am enhancing my skills in macroeconomics, leadership, and innovation.I am passionate about learning new things, exploring new markets, and solving complex challenges. I have traveled to over 30 countries, learned new languages, and enjoyed diverse cultures. I am also a pet lover, a basketball fan, and a piano player. I am always eager to connect with like-minded professionals who share my interest in new therapies, molecular genetics, improving patients\' lives, travel, pets, basketball, or classical music. Your perspectives and experiences are valuable to me, and I look forward to connecting with you.
Experience
Business Development Manager
Nov 2025 — Present · NC, US
As a Business Development professional at Splash Clinical, I focus on building strategic partnerships and innovative solutions that help accelerate clinical research. My role centers around identifying new opportunities, fostering client relationships, and developing data-driven strategies to enhance patient recruitment and engagement for clinical trials.At Splash Clinical, we leverage technology, creativity, and patient-centered marketing to make clinical research more accessible and efficient. I’m passionate about bridging the gap between patients and research organizations — ensuring every partnership delivers meaningful impact for both sponsors and participants.Key Focus Areas- Strategic business development & client relationship management- Clinical trial recruitment and patient engagement strategies- Partnership cultivation with CROs, sponsors, and research sites- Market analysis and growth planning- Data-driven sales and marketing initiatives
Education
USP - Universidade de São Paulo
graduation, Pharmacy
1994 — 1999
FIA Business School
Master of Business Administration - MBA, Business Administration and Management, General
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