Lily Chen
- Role
- Senior Manager, Brand & Talent Partnerships at Crunchyroll
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Brand & Talent Partnerships
Apr 2020 — Present
Brand and talent partnerships within Business Development team for global online anime video streaming platform Crunchyroll with 10M+ subscribers. Partner with top media tech & lifestyle brand companies on global campaigns to drive subscriptions and brand awareness/affinity. Lead relationships with talent and music labels to create new opportunities to move anime and music culture forward. Ex. Licensing music for sync in anime seasonal marketing trailers
Education
MIT Sloan School of Management
Master of Business Administration (M.B.A.), Music & Technology, Music Education, Digital Marketing & Analytics, Media
2014 — 2016
Cornell University
Bachelor of Science (B.S.), Applied Economics and Management (Finance and Strategy)
2008 — 2011
Skills
- Financial Risk
- Due Diligence
- Business Strategy
- New Media
- Digital Marketing
- Financial Modeling
- Microsoft Office
- Data Analysis
- Project Management
- Microsoft Excel
- Music
- Consulting
- Financial Analysis
- Management Consulting
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