Lichai Epperson
Incoming Candidate for M.S. in Innovation & Mangement
- Role
- Local Store Marketing Coordinator at Plnt Burger
- Location
- Somerville, MA, US
- LinkedIn followers
- 500 followers
About Lichai Epperson
Utilizing an inter-disciplinary education in structural engineering and physics, I seek to apply myself to a wide range of problems that confront the built and natural environment. I cherish the opportunity to develop solutions that are both equitable and sustainable.
Experience
Local Store Marketing Coordinator
Mar 2023 — Present · Boston, MA, US
As a marketing specialist at PLNT Burger, I have been responsible for driving awareness of our locations in targeted geographic areas through various channels such as in-person engagements, direct digital outreach, and localized marketing tactics. In addition, I have been instrumental in creating scalable business-to-business and business-to-client partnerships that have resulted in increased new customer retention and current customer frequency and loyalty. I have also conducted research and discovery of new, industry-specific trends and tactics that can be leveraged to improve our local marketing approach. To monitor performance, I regularly report on sales channel performance at the store level, customer surveys, customer feedback, and campaign-specific performance.
Education
Tufts University
Bachelor's degree, Civil Engineering
2019 — 2023
The Bronx High School of Science
High School Diploma
2015 — 2019
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