Sarah Licata

About Sarah Licata

MBA | PROACTIVE SELF-STARTER | CREATIVE | TENACIOUS I am a strategic and efficient…

Experience

1. Digital Product Owner, VP

   M&T Bank

   Jun 2021 — Present · Buffalo, NY, US

   Build and own the product vision and roadmap aligning to the overall strategic intent• Leverage a program management approach to complete product discovery, definition and development • Design front end user experience enhancements in functionality while supporting backend technical capability alignment• Collaborate with stakeholders leveraging design thinking and analytics to inform decision and priority• Worked with cross-functional teams in support of Change Management, customer marketing & communication initiatives to define the optimal customer experience and set customer and internal support team expectations • Represent the voice of the customer within the team leveraging knowledge of design principles, U/X, and customer facing journey mapping to define optimal user experience • Use a matrixed influencing approach to drive consensus aligning cross-functional teams to manage intake and prioritization• Supported various scoping and discovery projects defining strategy of the product map, prioritizing features and identify dependencies

Education

• University at Buffalo School of Management, The State University of New York

  Master of Business Administration (MBA), Marketing

  2015 — 2017

• University at Buffalo

  Bachelor of Arts (B.A.), Psychology & Sociology; Marketing, Consumer Behavior, Advertising and Promotion

  2012 — 2015