Libby Schell

About Libby Schell

Data-driven growth marketer specializing in growing demand generation and paid channel…

Experience

1. Performance Marketing Manager

   Refine Labs

   Jan 2022 — Present

   Build, execute, and optimize paid media strategies for B2B SaaS clients in Google Ads, LinkedIn Ads, Facebook Ads ( & more) to increase quarterly high-intent conversion volume- Manage combined channel budgets of ~$2 mil and forecast expected KPI results to drive strategic program decisions- Analyze data from ad platforms & CRM software to measure the impact of marketing efforts on client sales funnels and inbound revenue- Deliver campaign performance results to clients & executive-level stakeholders, providing data-backed recommendations and iterating on strategies to yield the best results. Refine Labs is a progressive demand generation firm focused on growth-stage B2B SaaS. We start with a strategy that’s built for the way customers buy in 2022. By executing this strategy every day at 60+ B2B SaaS companies, we generate insights at scale, which fuels continuous research and innovation. Together we\'re writing the new demand generation playbook.

Education

• Elon University

  Bachelor's Degree, Strategic Communications

  2010 — 2013

Skills

• Ap Style
• Professional Communication
• Web Development
• Google Adwords
• Editing
• Sem
• Problem Solving
• Client Service
• Wordpress
• Online Marketing
• Time Management
• Customer Service
• Photoshop
• Pay Per Click (Ppc)
• SEO
• Research
• Public Speaking
• Market Research
• Event Planning
• Social Media Marketing
• Facebook
• Indesign
• Press Releases
• Leadership
• Marketing Strategy
• Social Media
• Professional Writing
• Microsoft Word
• Organization
• Marketing
• Microsoft Excel
• Adobe Creative Suite
• Microsoft Office
• Strategic Communications
• Public Relations
• Illustrator
• Advertising
• Powerpoint
• Blogging
• Microsoft Powerpoint