Libby McKnight
Senior Digital Asset Manager at Microsoft
- Role
- Senior Digital Asset Manager (Senior Marketing Technology Manager) at Microsoft
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Libby McKnight
I’m a Senior Business Program Manager at Microsoft, specializing in digital asset and…
Experience
Senior Digital Asset Manager (Senior Marketing Technology Manager)
Oct 2022 — Present
Reimagined the future of content operations by designing scalable, AI-ready systems that empower organizations to move faster, stay in sync, and build brand love anchored in smart metadata, streamlined content architecture, and strong digital asset management best practices in Adobe AEM- Invented and operationalized Azure AI-powered tools like Asset Source Checker to solve root problems in brand compliance and asset reuse, turning multi-minute tasks into seconds-long solutions with enterprise-wide impact, 100 hours monthly across Microsoft- Piloted GenAI for creative scale, guiding early adoption of tools like Firefly, Figma, and Copilot to unlock modular content creation, brand-safe automation, and personalized storytelling - laying foundations for intelligent content systems- Governed the digital asset lifecycle across functions, founding and leading a cross-org center of excellence that brought together Studio, Engineering, Brand, and MarTech to align on metadata taxonomies & automation, copyright management, and operational best practices- Humanized system change, bringing inclusive design, accessible content workflows, and neurodivergent perspectives to the forefront through leadership roles in Microsoft’s disAbility In Marketing ERG
Education
University of North Carolina School of the Arts
Drama
2014
North Carolina State University
Bachelor of Arts (B.A.), Art Studies/Art History
2017
The University of North Carolina at Chapel Hill
Masters, Library Science - Conversation and Archives
2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.