Libby Croak
Digital & Lifecycle Marketing Strategy | Revenue Growth | Data-Driven Insights | Customer Engagement | Content Strategy
- Role
- Director, Crm at Sonos, Inc.
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Libby Croak
I am a retention and growth marketing leader with 10+ years of experience driving lifecycle strategy, customer engagement, and revenue growth for global consumer brands. I have proven success generating $10M+ in annual recurring revenue from CRM automations and leading teams that deliver 25% of total DTC revenue. Expert in data-driven decision-making, customer insights, and cross-channel campaign optimization. Core Skills Lifecycle Marketing | Retention Strategy | CRM (Braze, Salesforce Marketing Cloud)| Email and SMS Campaigns | Mobile App Campaigns | Customer Journey Mapping | Data Analytics | A/B Testing | Affiliate Marketing | SEO | CDP Implementation | Team Leadership | Cross-Functional Collaboration | Customer Insights | Digital Marketing Strategy
Experience
Director, Crm
Jun 2025 — Present
Education
Santa Clara University
B.A., B.A., History, Environmental Studies
Skills
- Fundraising
- Social Media
- Event Planning
- Social Networking
- Social Media Marketing
- Public Relations
- Marketing
- Advertising
- Data Analysis
- Editing
- Email Marketing
- Recruiting
- Community Outreach
- Project Planning
- Online Engagement
- Event Management
- Public Speaking
- Media Relations
- Salesforce.com
- Pardot
- Email Strategy
- Html
- Cascading Style Sheets (Css)
- Marketing Automation
- Mailchimp
- Jira
- Dreamweaver
- A/B Testing
- Customer Retention
- Customer Acquisition
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