Libby Acomb
Product Management Director
- Role
- Product Operations Director, Dpep Technology & Digital at The Walt Disney Company
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Libby Acomb
Accomplished leader of leaders who is passionate about content as a product - how it is operationalized, commercialized and optimized across the user journey to reach and guide them through their best digital experience.
Experience
Product Operations Director, Dpep Technology & Digital
Apr 2022 — Present · Orlando, FL, US
Accomplished leader of leaders who is passionate about content as a product - how it is operationalized, commercialized and optimized across the user journey. • Leads a team of 150+ employees across Digital Product Operations, Production, Product and Project Management disciplines that outputs over 500 commerce activations and content updates per year across 65 lines of business, 57 websites and mobile applications.• Accountable for a 30M+ project and operations portfolio covering labor and vendor costs• Consistently meets business needs with clear expectation management and prioritization• Sets the team vision and long-term strategy to drive business value through increased audience reach, content consumption and overall Guest lifetime value. • Curates industry insights and data to prioritize features that establish the Parks Destination mobile apps as a communication channel in addition to an in-park experience tool.• Partners with key stakeholders to align on strategic objectives and roadmap to ensure capabilities accomplish expected business value.
Education
Crummer Graduate School of Business at Rollins College
Master of Business Administration (M.B.A.), Marketing, Finance
2007 — 2009
Rollins College
MBA, Marketing and Finance
2007 — 2009
Florida State University
BS, Advertising
2000 — 2004
Florida State University
BS, French/Business
2000 — 2004
Skills
- Digital Marketing
- Online Advertising
- Advertising
- Digital Strategy
- Marketing Strategy
- Competitive Analysis
- Strategy
- Market Research
- Strategic Planning
- Interactive Projects
- Product Management
- Project Management
- Team Management
- Web Analytics
- Management
- Integrated Marketing
- Social Media Marketing
- Social Media
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