Libby Swanhorst

About Libby Swanhorst

Skilled marketing professional with experience developing and managing marketing strategies, campaigns, and events for a multinational media conglomerate.

Experience

1. Manager, Campaign Planning - Risk & Fraud

   Thomson Reuters

   Mar 2023 — Present

   Lead strategic campaign planning for the Corporates Risk & Fraud team, driving initiatives that support business goals and revenue growth- Design and execute integrated marketing campaigns and events for the U.S. segment, with a strong focus on influencing target buying groups and optimizing digital engagement across channels- Oversee end-to-end campaign execution, event planning, and paid media performance, ensuring cross-functional alignment, timely delivery, and high-quality outcomes- Manage and allocate multi-million dollar budgets, balancing internal and external costs with a sharp focus on maximizing ROI- Forecast, track, and analyze campaign performance, measuring the impact on pipeline velocity, sales revenue, and marketing contribution across the demand funnel- Develop and deliver campaign strategies that generate high-quality leads and build a strong sales pipeline — from marketing-qualified leads to closed deals- Continuously evaluate sub-segment performance, translating data into actionable insights and presenting key findings to leadership and business stakeholders.

Education

• UMN Carlson School of Management

  Bachelor's degree - Minor , Business Law

  2016 — 2018

• University of Minnesota

  Bachelor's degree, Business Marketing

  2014 — 2018

• University of Minnesota

  Bachelor's degree, Sport Management

  2014 — 2018