Libby Zensen
Specialist Business Development and Marketing @NERA
Signup · Get unlimited contacts
WORK HISTORY
Specialist Business Development and Marketing @NERA
Washington, DC, US
Spearheaded marketing and business development initiatives for economists across diverse sectors, including Securities and Finance, Transfer Pricing, Antitrust, and Intellectual Property, driving brand visibility and client engagement-Partnered with consultants to create tailored business development strategies, enhancing their marketing efforts and fostering professional growth through one-on-one collaboration-Optimized engagement on the company website and social media pages by writing promotional material for economic analysis articles, speaking engagements, promotions, and conferences-Researched and compiled a comprehensive list of relevant seminars and conferences, identifying opportunities for experts to attend, speak, or sponsor, thereby expanding the firm\'s industry presence-Planned, organized, and ran events for experts to network and engage with clients including dinners, receptions, webinars/seminars, conferences, and sporting events-Managed interns within the marketing department, overseeing project execution and providing constructive feedback to enhance their professional development-Conducted in-depth research on clients and companies within targeted sectors, equipping experts with valuable insights to inform their strategies and engagements-Contributed to a company-wide rebranding initiative by updating website content, rewriting expert biographies, testing site functionality, and developing cohesive rebranding messaging-Proficient in utilizing Salesforce, Workfront, Monday.com, Cvent, Sprout Social, Qualtrics, and Adobe Experience Manager for effective project management and operational efficiency
EDUCATION
Utah State University
Bachelor's degree, Communication, General
James Madison University
Masters of Arts (MA), Communication and Advocacy
ABOUT LIBBY ZENSEN
I am a professional in marketing, public relations, and business development. In my current role as Specialist - Business Development and Marketing at NERA, I manage cross-sector initiatives in the professional services sector. I regularly collaborate with consultants to develop tailored strategies that elevate their visibility. I act as an events manager creating events that foster client relationships—from conferences and webinars to intimate dinners. My writing and digital content skills have driven engagement on web and social platforms, and I’ve contributed meaningfully to company-wide efforts such as rebranding. I have been my team\'s intern manager for several years.I am an experienced public speaker and small group facilitator. I am a former college freshman communications instructor where I trained novice public speakers. In my free time I volunteer with a local run club every Monday where I help lead a social run. I also collaborate with the leadership team to organize activations and social events for our 200+ members.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.