Libby Muir

Business Director - Global Basketball, Athlete Business

Role
Business Director - Global Basketball, Athlete Business at Nike
Location
Portland, OR, US
LinkedIn followers
500 followers

About Libby Muir

GM and Business Director - Global Men\'s Basketball, LeBron James Graduate M.A. in Communications, Digital Media Studies Stanford University Graduate B.A. in Communications Stanford University

Experience

  1. Business Director - Global Basketball, Athlete Business

    Nike

    Oct 2025 — Present · Beaverton, OR, US

    Oversee end-to-end business initiatives for a portfolio of athlete businesses within Nike Basketball. Setting short-term and long-term strategic framework to manage and drive a distinct positioning and offense for each athlete business. Work cross-functionally to understand and guide a collective approach across consumer, marketplace, product (footwear and apparel), marketing, and business. Analyze performance data to inform strategic decision-making and optimize processes and outcomes for each business.

Education

  • Stanford University

    Bachelor of Arts - B.A., Communication, General

    2016 — 2020

  • Stanford University Graduate School of Business

    Certificate , Business/Corporate Communications

  • Stanford University

    Master of Arts - M.A., Communication, Digital Media Studies

    2020 — 2021

  • Condé Nast College of Fashion & Design

    Certificate , Fashion Industry

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Libby Muir — Business Director - Global Basketball, Athlete Business at Nike in Portland, OR, US | Unifers