Libby Muir
Business Director - Global Basketball, Athlete Business
- Role
- Business Director - Global Basketball, Athlete Business at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Libby Muir
GM and Business Director - Global Men\'s Basketball, LeBron James Graduate M.A. in Communications, Digital Media Studies Stanford University Graduate B.A. in Communications Stanford University
Experience
Business Director - Global Basketball, Athlete Business
Oct 2025 — Present · Beaverton, OR, US
Oversee end-to-end business initiatives for a portfolio of athlete businesses within Nike Basketball. Setting short-term and long-term strategic framework to manage and drive a distinct positioning and offense for each athlete business. Work cross-functionally to understand and guide a collective approach across consumer, marketplace, product (footwear and apparel), marketing, and business. Analyze performance data to inform strategic decision-making and optimize processes and outcomes for each business.
Education
Stanford University
Bachelor of Arts - B.A., Communication, General
2016 — 2020
Stanford University Graduate School of Business
Certificate , Business/Corporate Communications
Stanford University
Master of Arts - M.A., Communication, Digital Media Studies
2020 — 2021
Condé Nast College of Fashion & Design
Certificate , Fashion Industry
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