Libby McEniry
Marketing Director @Mattel Asia Pacific
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WORK HISTORY
Marketing Director @Mattel Asia Pacific
EDUCATION
Wesley College
VCE, English, Math Methods, Accounting, Business Studies, Swedish, History, Art
Swinburne University of Technology
Bachelor, Business Marketing and Management
AGSM @ UNSW Business School
Master of Business Administration (M.B.A.), Business Administration and Management, General
SKILLS
ABOUT LIBBY MCENIRY
As far back as I can remember I have been passionate about brands, products and businesses with aspirational visions, missions and values. Today as an established brand marketer, merchandiser and strategist having worked for many great brands, I am more passionate than ever. Over the past decade I have honed my leadership and management skills, developed and implemented successful brand and product strategies that have achieved commercial success and brand growth. Having completed my MBA (Executive) from AGSM at UNSW, I have been able to implement learnings that have strategically enhanced business operations and long term growth opportunities.Specialties: Brand marketing, design thinking approach, transformation strategy, campaign management, 360 integrated campaigns, building strong marketing, brand and product strategies, corporate social responsibility strategies, process and change management, planning, identifying short and long term business growth opportunities, merchandising management.
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