Libby McEniry

Marketing Director @Mattel Asia Pacific

Melbourne, AU
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Marketing Director @Mattel Asia Pacific

EDUCATION

1997 — 2002

Wesley College

VCE, English, Math Methods, Accounting, Business Studies, Swedish, History, Art

2003 — 2007

Swinburne University of Technology

Bachelor, Business Marketing and Management

2016 — 2019

AGSM @ UNSW Business School

Master of Business Administration (M.B.A.), Business Administration and Management, General

SKILLS

Sporting GoodsIntegrated MarketingTrend ForecastingSupply ChainSocial MediaMarket PlanningForecastingBrand ManagementCross-Functional Team LeadershipSportswearMarketing StrategyMarketing ResearchFashionCustomer InsightPublic RelationsProduct DevelopmentMulti-Channel RetailDigital MarketingOnline AdvertisingMarket ResearchApparelManagementKey Account ManagementPricingSalesWholesaleTrend AnalysisFootwearMarketingCompetitive AnalysisStrategic PlanningAdvertisingProduct MarketingMerchandisingTrendSocial Media MarketingBrand DevelopmentMarketing ManagementMarket AnalysisVisual Merchandising

ABOUT LIBBY MCENIRY

As far back as I can remember I have been passionate about brands, products and businesses with aspirational visions, missions and values. Today as an established brand marketer, merchandiser and strategist having worked for many great brands, I am more passionate than ever. Over the past decade I have honed my leadership and management skills, developed and implemented successful brand and product strategies that have achieved commercial success and brand growth. Having completed my MBA (Executive) from AGSM at UNSW, I have been able to implement learnings that have strategically enhanced business operations and long term growth opportunities.Specialties: Brand marketing, design thinking approach, transformation strategy, campaign management, 360 integrated campaigns, building strong marketing, brand and product strategies, corporate social responsibility strategies, process and change management, planning, identifying short and long term business growth opportunities, merchandising management.

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Libby McEniry — Marketing Director at Mattel Asia Pacific in Melbourne, AU | Unifers